How do reality TV stars like Scott Disick and the Towie gang make serious cash?
If you love reality TV you will have no doubt heard of the Kardashian clan who have been monopolising our screens for over a decade. Poster boy Scott Disick (aka Lord Disick) has recently been splattered across the press for his antics both at home and abroad. It's no secret that Scott loves a drink or two and has been spotted on the party scene at both Cannes and Ibiza in the past 7 days. This got me thinking - I wonder how much wealth this quick witted pretty boy has accumulated through the world of nightclub appearances?
Let me tell you now, the man who is continually the butt of all jokes for having zero ‘skills’ must be doing something right - Disick has cleared more cash in one night than most of us could dream of in a year!
According to GQ in 2016, all the man has to do is walk through the doors at the prestigious 1OAK in Vegas and not leave the club for at least one hour. In exchange for drinking a bit of booze, taking a few fan pics and endorsing the club’s hottest night, he would be handed a cheque for a supposed $80,000. As the popularity of ‘Keeping Up with the Kardashians’ grew, he reportedly bagged a deal worth $250,000 for a string of appearances here in the UK. Whether this was catalyst to his problematic behaviour is another question, however, GQ notes bad press over the years has knocked his appearance fee down a peg or two. Poor Scott! Nonetheless, 1OAK didn't seem too flustered, with the magazine believing his contract in 2016 required him to appear at the club 8 times in exchange for some quick cash.
Now I am not here to bang on about how celebrities should spend their cash. However, at $3,75 a pop, Lord Disick could provide around 21,333 US office workers with a Starbucks Iced Caramel Macchiato. It would be silly to think such an act would boost the productivity of the US workforce and in turn create a booming economy, however, you get my drift.
Whilst $80,000 might seem mind blowing to us minions, musicians simply laugh at such figures. For those at the top of their game, rumours claim they can rake in up to $250,000 for just one appearance. I’m talking Nicki Minaj, Bieber and Chris Brown here…not So Solid Crew or Blazing Squad in their prime.
Don't believe me? Last year, Canadian rapper Drake supposedly skipped a nightclub appearance in Abu Dhabi, despite being paid an astonishing $200k for it! It doesn't always end well, with Cosmopolitan magazine stating Nicki Minaj was slapped with a lawsuit after not meeting the terms of an appearance contract - not only did she arrive late to the Vegas club, but she only stayed for 34 minutes! No wonder the promoters wanted her rumoured cheque of $236k to be returned!
Across the pond here In the UK, the fees for our reality TV stars are somewhat different. Let's take a glimpse at celebrities from my neck of the woods - according to the Mirror, The Only Way is Essex star Megan McKenna took away an estimated £30,000 for her stint on CBB, whilst the show's Gemma Collins reportedly made headlines last year when she was accused of charging a young fan £12 for a selfie!
When Towie first started, it was rumoured that the cast weren’t even paid for their time on the show. However, after some of the big names kicked up a fuss and threatened to quit, the Mirror believes they were awarded £50 a day for filming. The soap opera has put Essex on the map, with the show's newbies reportedly cashing in around £100 a day for being on camera. However, this is not where the stars make their income - it all comes down to lucrative social media endorsements, nightclub appearances and businesses they have built on the back of a successful platform. With Instagram, Twitter and Snapchat followers in the hundreds of thousands to the millions per cast member, brands use this as a medium to plug new products and show off the benefits to their target market. Taken from the Economist, the below suggests influencers can earn some serious cash if their star power reflects a solid following. With Meghan Mckenna sporting 1.9million followers on Instagram alone, you can imagine how quickly her cash pile has increased.
Some call reality TV stars talentless, whilst others label their marketing machines as pure genius. I cheer when I am granted free entry to a nightclub because I arrive before 10pm, let alone having the ability to drink WKD's on the house and get paid to take pictures with my 'fans'. We can hate all we like, however, the truth is....we would all love a piece of that pie!
The moral of the story - if you want to be a reality TV star and earn the big bucks, switch your location from Brentwood in Essex to Essex in Los Angeles.